IT’S DEEPER THAN WEED
Founded in their father’s back yard in 2010, West Coast Cure began as a partnership between brothers Jerett and Logan Wasserman. Logan, recognizing Jerett’s deep passion for cannabis and his relentless pursuit of quality, believed in his vision so strongly that he entrusted Jerett with his life’s savings to help start the company. This leap of faith laid the foundation for what would become one of California’s most respected cannabis brands. Logan’s belief in Jerett’s love for weed and his instinct for picking the best of the best helped spark the creation of a brand committed to delivering top-shelf flower and concentrates to the community.
Since then, West Coast Cure has built a reputation of always bringing crazy fire weed for the crowd by leveraging its experience in hunting and selecting the gassiest strains while fostering relationships with top cultivators.
Focused on bringing the finest products to patients and consumers through strain hunting and distribution of some of the best weed in the world. Establishing the brand’s deep roots in the culture that supports the industry and frontline workers through best practices, community events, budtender events, stash-n-dashes, music festivals, and more.
As one of the first brands to emerge (and one of the last standing) from the Prop 215 era, WCC first gained popularity throughout the Golden State after winning first place at the High Times Cannabis Cup in 2012 with its legendary Hardcore OG Cake Badder. (Fun Fact: After falling in love with Hardcore OG, Wiz Khalifa coined the term “Cake Badder” in his hit song with B.O.B. “High As Hell” saying “Hardcore OG looking like some cake badder.”)
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STRAIN HUNTING
We believe it all starts with genetics. That’s why we go to every corner of California to hunt through hundreds of farms and curate our menu. We work with legacy farmers and new innovative growers to ensure that we get something that everyone will love. As a legacy brand driven by quality above all else, we never compromise our belief in “FIRE IN, FIRE OUT”
LIFESTYLE
WCC is not just a brand, it’s a lifestyle. We have been on the forefront of merging the lifestyle and cannabis spaces for over the past decade by empowering and supporting the diverse communities of California. From your favorite artist to athlete to cultural icon, chances are they’ve smoked West Coast Cure and have used our product to enhance their craft.
LEGACY
As one of very few legacy brands left standing from the Prop 215 era, connoisseurs worldwide know attention to detail is a lost art in this new corporate era. We love cannabis, we love terps, and we love bringing you fire products. We’ve been doing this since before it was legal, at a time when we had to risk our freedom for our love of the plant.
